Commercial Copy Writing
If you need commercial copy that moves people, you've come to the writer you need. I'm Chris Clarke, a veteran writer with experience in Web content, commerce, book publishing, consumer and business-to-business telesales, marketing, public relations and advertising. My specialty is helping your business communicate effectively.
Get Your Message Across
Whatever product or service they provide, every business benefits from solid business writing. Simple, right? Yes, but not common. If you've looked, you know the sad truth: good writing is scarce in the business world. Too often, a good message disappears beneath technical jargon, limp phrasing or faulty construction. Getting it right takes skill. It takes talent to bring fresh expression to familiar ideas. I am dedicated to the best in business writing - writing that grabs the intended audience, that's clear, compact and persuasive - writing that gets your message across with style.
No Topic Too Obscure
My business writing experience spans a broad spectrum of topics, types and audiences. I've worked with medical, legal and scientific book publishers, eCommerce and consumer sites, software developers, advertising agencies, record companies and theater troupes. No matter what the subject - lullaby CDs or geriatric medicine, fluid mechanics or fractal design - I can give your communications the polish and appeal you need.
SEO: Which Way Is Up?
Having been here since the beginning of online communication, I know this (and so do you!): the one thing you can count on is change. Do you know anyone who still relies on Alta Vista, or Ask.com, or Aol.com as their main search tool? Tastes, trends and user behavior will always evolve, and if you stand still you'll be left behind. What's the answer? First, study what your audience is looking for. Then, make certain your site is founded on language that engages that audience. Your content must always be fresh, inviting and useful. Engagement is the one ingredient that works, and the only proof is traffic.
Avoid Social Media Mediocrity
Social Media is the most important development in communication since print. You can't just talk at your audience today because they can talk back to you, and talk about you. It's a conversation, and at your end, the most important things are to listen, and to respond with honesty and empathy. I can help tune your social media language to engage, to build confidence and to inspire loyalty.
On Time, As Ordered
I specialize in rush assignments. Whatever your deadline, you can count on quick turnaround, with a minimum of rewrites.
Let's Discuss Your Project
Please click on the Samples link for a look at some of my work; click contact me to request writing samples on paper, or to discuss a specific project you have in mind.